Meta -platform on Monday announced What it brings WhatsApp, but emphasizes that advertising is “built in view of privacy”.
Ads there are await To display on The updates tab Due to its function similar to a story that allows you to expand photos, videos, voice notes and text in 24 hours. These efforts are “gradually unfolding” in accordance with the company.
In February 2014, the Media Giant, who purchased WhatsApp for a record $ 19.3 billion, For the first time announced His plans for ads in November 2018.
Meta also claimed that the implementation of ADS was developed in “the most oriented private life” and that it only uses limited advertising information.
“Your personal messages, calls and statuses remain encrypted until the end, that is, no one can see or hear them,” the company said.
“To show ads in the status or channels you can care, we will use limited information as your country or city, language, channels you follow, and how you interact with the advertising you see.”
It is worth noting that Meta will use the benefits of AD from user accounts, including Facebook and Instagram if they add WhatsApp to Account Center. Adding WhatsApp to the Accounts Center is an additional setup and off by default.
A The exact nature of the information Collected includes –
- Country Code and Age (where it is applicable)
- Information about devices such as tuning tuning
- Total location as a city or country
- Information about status and channels such as channels, people go, people’s content is engaged in channels and how people interact with the advertising they see
- Activities in other Meta applications
In addition, Meta said she would not sell or share the phone phone numbers, and will not use personal messages, calls and groups to target advertising.
“By default, WhatsApp removes or changes personal information (such as phone numbers) before sharing it with meta, so that meta is unable to identify and capable of offering only advertising that people who share wide characteristics, such as people in the same general area,” said WhatsApp.
WhatsApp has long been sold as a more private and safe messaging platform. However, his raid in advertising can paint its reputation because the company is trying to balance users’ functions compared to the monetization of the service.
Development comes when Meta added a warning to its Meta AI Chatbot app before allowing users to share their artificial intelligence (AI), tips to public Discover Feed, subsequent reports of users incidentally division talk with sensitive personal information.
Experts in particular and security criticize Feature, with the Mozilla Foundation reference The fact that the app does not make it clear that the prompts used by users are available all around the world.
“The prompts you publish are public and visible to everyone. Your clues can offer Meta to other meta -applications. Avoid sharing personal or sensitive information,” the message reads. The change was First reported by Business Insider.
