The Austrian Privacy of Non-Profit Noyb (none of your businesses) has sent the Irish Meta headquarters and refusal, threatening the lawsuit in class if it continues to prepare users’ data to prepare artificial intelligence (AI) without clear rejection.
This step comes a few weeks after the hippo social media announced His plans for the preparation of his AI models using public data shared by adults on Facebook and Instagram in the European Union (EU), starting on May 27, 2025, after they stopped with efforts in June 2024 after the problems caused by the Irish data protection agencies.
“Instead of asking consumers consent to inclusion, Meta relies on allegedly” legitimate interest “to simply suck out all users’ data,” noyb – Note In a statement. “Meta may face massive legal risks just because it relies on” refusal “rather than the” refusal “system.
Further, the propaganda group noted that Meta AI does not meet the general regulation of data protection (GDPR) in the region, and this is besides what it has “legal interest“When using users’ data, the company also limits the right to refuse how the training has begun.
NOYB also noted that even if 10% of META users clearly agree to pass data for this purpose, it will have enough data to study EU languages.
It is worth noting that meta is previously state What she needed to collect this information to capture different languages, geography and cultural links of the region.
“Meta is starting a huge struggle just to have a system of refusal, not a system for inclusion,” said Max Schrems Noiba. “Instead, they count on allegedly” legal interest “to just take the data and work with them. It is neither legal nor necessary.”
“Meta absurd statements that theft of personal data of all is necessary for the preparation of the II.
The privacy group also accused the campaign forward with its plans, putting on ONU users and noted that the national data protection bodies were heavily silent about the legality of teaching II without consent.
“So it seems that Meta just went forward – taking another huge legal risk in the EU and trampling users’ rights,” Noby added.
In a statement shared with Reuters, Meta is rejected Noble’s arguments, saying that they are mistaken in facts and law, and that it gave EU users a “understandable” option to mind that their data is processed for AI training.
This is not the first time Meta dependence on the “legitimate interest” of GDPR to collect data without obvious consent to the inclusion under control. In August 2023 Company agreed To change the legal basis from “legitimate interest” to the approach based on the consent, to the processing of users to maintain target ads for people in the region.
The disclosure of information occurs as the Belgian Appeal Court manage a Frame transparency and consentUsed Google, Microsoft, Amazon and other companies to get the data processing for personalized advertising purposes, there are illegal Across Europe, citing a violation of several principles of GDPR laws.
