Google on Tuesday showed that it no longer offers an autonomous hint for third-piece files in its Chrome browser as part of its Sandbox Privicy Sandbox initiative.
“We have decided to keep our current approach to third-party call users in Choice in Chrome, and we will not deploy a new autonomous tip for third coats,” Anthony Chavez, Vice President in particular Sandbox on Google, Google, on Google, on Google, on Google, on Google, on Google – Note.
“Users can continue to choose the best option for themselves in Chrome’s privacy and security settings.”
Back in July 2024, the technological giant – Note He has abandoned his plans to reduce the third party’s cock tracking and what intends to launch a new experience that allows users to make a reasonable choice.
Google said the feedback with publishers, developers, regulators and the ADS industry has made it clear that there are “diverging prospects” on amendments that could affect other cookies.
In its place, Tech Behemoth said he would continue to invest in increased tracking in Incognito Chrome, which by default blocks other cookies. It also intends to present a new IP protection function in the third quarter of 2025.
Already available as Project with open sourceThe feature is aimed at limiting the presence of an original user’s IP address in third-party contexts in Incognito to prevent the transverse site tracking.
“In the light of this update, we understand that API for the sandbox of privacy can play a different role in supporting the ecosystem,” Chavez said. “We will cooperate with the industry to collect feedback and share the updated roadmap for these technologies, including our future investments in the coming months.”
It is worth noting that while Apple Safari and Mozilla Firefox have blocked other default cooks since 2020, Google was more difficult to deploy similar protection thanks to competing interests as a browser supplier, advertising platform and search engine.
Development also occurs at a time when Google is facing tense normative control In the US in recent months, two different rulings have accused the campaign of maintaining monopoly in search and advertising markets.
The US Department of Justice, recently, as last month, offered to break Google, getting rid of the Chrome web browser and forcing it to syndish the search results as a way to resume competition on the Internet search market.
AI Company Openai has stated that it would be interested in buying a browser if Google is forced to sell it and “introduce users to what AI-FIRT (browser) looks like. Bloomberg and Reuters.
