Google on Wednesday disclosed that it suspended more than 39.2 million advertisers in 2024, most of them discovered and blocked by their systems before they could serve as a harmful advertisement for users.
In general, the technological giant said he had stopped 5.1 billion bad ads, restricted 9.1 billion ads, and blocked or restricted advertising for 1.3 billion pages last year. He also suspended more than 5 million scam violations.
Six best AD policy violations included an AD network abuse (793.1 million), improper use of the brand (503.1 million), personalized advertising (491.3 million), legal requirements (280.3 million), financial services (193.7 million) and incorrect submission (146.9 million).
Most pages on which its ads have been blocked or limited include sexual content, dangerous or humiliating content, malicious software, shocking content, the promotion of weapons and sales, gambling, tobacco, alcohol sales or improper use, intelligence abuse and sex.
Google said he uses artificial intelligence tools (AI) for a quick flag that threats and abuses, using signals such as business performance and illegitimate payment data as early to combat ads.
“For example, we decided Deepfakes, used by fraudulent fraudsters in public figures, suspending more than 700,000 accounts for this specific violation within our broader efforts that blocked/deleted 415 million ads and suspended more than 5 million accounts for violations related to the scam,” News.
Google also said it expanded Checking the advertiser’s identity More than 200 countries and territories to increase transparency and fulfillment requirements for the content of AI-generated elections. As a result, more than 8,900 new electoral advertisers were checked, and in 2024 more than 10.7 million elections were removed from unverified accounts.
Permanent Google efforts to advertising safety come as violation continues to remain important The initial access vector for malicious programwith the threat that abuse fake ads in Google (and other search engines) to attract users to fake sites.
“The safety landscape is constantly changing, it is transformed by technological breakthroughs such as achievements in the II, abuse tactics and global events, demanding constant agility from our industry,” the statement reads.
