Apple suffered a fine of 150 million euros (162 million dollars) of France’s competition for the implementation of its scope of application tracking (ATT).
Autorité de La Concess said he invest against Apple for abuse of a dominant position as a mobile app distributor for iOS and iPados devices between April 26, 2021 to July 25, 2023.
Yes, introduce According to iPhone manufacturer with iOS 14.5, iPados 14.5 and TVOS 14.5, this frame This requires mobile applications to look for obvious users’ consent to access IDFA) and track them by apps and sites for purposeful advertising.
“If you don’t get permission from the user to enable tracking, the value ID device will be all zeros and you can’t track them,” Apple notes On your site. “Although you can display the apptrackingtransparency tip every time you choose, the value ID device will be returned only after you submit a hint and providing the user.”
Application developers, in addition to requesting users’ tracking resolution, must also indicate why such tracking is needed first.
“While the target for tracking the application (” AT “) is not the main problematic as implemented ATT is neither necessary nor proportional to Apple’s stated target to protect personal data” – Note.
Describing ATT as “artificially complex”, the regulatory body stated that the consent received within the framework did not fulfill the legal obligations required in accordance with the France’s data protection law, requiring developers to use their own consent collection decisions. This, it added, causes users to be displayed by several pop -ups.
The author also caused two types of asymmetry in how it is implemented. One of them concerns that the consent to tracking should be confirmed by users twice, while the rejection is a one-stage process, which, as they say, undermines the “neutrality of the frame”.
“While publishers had to get double consent from users for tracking on sites and applications, Apple did not ask users’ consent (before iOS 15),” the noted. “From -ta this asymmetry, Cnil fined on the apple To violate Article 82 of the France’s data protection law, which transfer the directive on the air. “
“Asymmetry remains today as Apple has submitted single “Personalized Advertising”, pop -up To collect the user’s consent to their own data collection, while continuing the double consent to the collection of other publishers’ data. “
It should be noted that the order does not introduce any specific changes in the frame. According to ReutersThis is “to the company to make sure that it is now complying with the ruling.” A fine is a change in the Chump for Apple, which has received a net profit of $ 36.3 billion at $ 124.3 billion in the quarter, which ends on December 28, 2024.
In A statement Cupertino, who shared with the Associated Press, said the ATT tip matches all developers, including that it received “strong support” for this function from consumers, privacy supporters and data protection worldwide.
