Monday, May 13, 2024
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Trip.com Indonesia organized a lavish event in Bali to honor its esteemed hotel partners, gathering more than 100 including major local chain hotels in Indonesia. The occasion was not only a celebration of collaboration and innovation but also aimed to fortify partnerships within the hospitality sector.
The event showcased a presentation by Ms. Ru Yi, Assistant Vice President for International Markets (APAC) at Trip.com Group. Ms. Ru Yi’s talk illuminated the remarkable expansion of China’s outbound travel market in 2023, thanks to favorable visa policies and restored travel capacities. This surge positions China’s outbound tourism as a significant force in restoring global tourism confidence. Notably, Indonesia emerged among the top 10 preferred outbound destinations for Chinese travelers, reinforcing its pivotal role as a key market source.
Ms. Ru further highlighted the shifting demographics among Trip.com users, with Gen Z and Millennials comprising a substantial portion. Noteworthy was a 5% rise in female users compared to 2022. This younger demographic exhibits a keen interest in cutting-edge travel experiences and curated content, signaling the direction of future travel trends.
Mr. Krishna Arya, General Manager of Trip.com Indonesia, shared crucial insights into the Indonesian hotel market. He emphasized the remarkable growth observed in 2023, surpassing pre-pandemic order volumes by 148%, owing to market liberalization and favorable policies. He underscored Trip.com’s commitment to global expansion, catering to diverse market segments beyond China. Investments in Indonesia, Singapore, and Malaysia have enabled Trip.com to offer an extensive range of Asian travel options to hoteliers, fostering a more diversified business portfolio.
The presentations underscored Trip.com’s dedication to partner success. Mr. Krishna outlined various initiatives supporting hotels in attracting a broader range of travelers. These initiatives include TripPlus, Mobile Deals, the Hotel+X program offering unique value-added services, and the comprehensive Preferred Partner Program. The latter provides increased production, exposure, exclusive icons on Trip.com’s platform, and greater incentives for participating hotels.
An evening highlight was the recognition of outstanding partners with awards such as “Top Producing Hotel,” “Top Engaged Hotel,” “Rising Star,” and “Trip.Best.” These awards celebrated partners’ exceptional contributions to the travel ecosystem, showcasing their commitment to excellence and customer satisfaction.
Trip.com continues to enhance experiences for partners and users, prioritizing partners’ success. Through robust marketing programs and innovative offerings, Trip.com drives growth and innovation in the travel industry, fostering mutually beneficial partnerships that elevate the travel experience for all involved.
